For decades, PSI has delivered reproductive health programs and services to women in Tanzania. While it excels at addressing the needs of married women, the organization realizes it can do more to address the sexual and reproductive health needs of unmarried women, especially adolescents.  

In 2015, PSI/Tanzania began experimenting with Human Centered Design (HCD) and applying the practice to curbing unintended teen pregnancy. During Design Research, they explored opinions and perceptions of girls as well as the human network that surrounds and influences them. The team found that while there is a huge need for contraception among adolescents, there is little demand for it. And, while most modern forms of contraception exist in Tanzania, there is a lack of will among medical professionals to make supply available.

In April 2016, PSI/Tanzania focused on developing strategies and concepts to increase demand for contraception among adolescent girls. Several promising ideas were developed; however, none unlocks supply. To be clear, modern contraceptive methods exist in Tanzania but the medical community remains resistant to giving unmarried girls and women access. Our job is to figure out how to inspire the medical community to give adolescent girls access to all reproductive services they need – including contraception.